Desibaba

Our filmy heroes and heroines are taking over everywhere. They are entering business, television, and advertisement and now ramp shows too. The king of bollywood Shah Rukh Khan has already become a threat to the business icons with his witty and smart business sense. The filmy stars have also ventured into to the television giving threat to the television stars. Amitabh Bachchan’s successful stunt with Kaun Banega Corepati encouraged stars like Shah Rukh Khan, Madhuri Dixit, Lara Dutta, Govinda, Sunil Shetty, Anupam Kher, Karan Johar and more to take the route of television for instant fame and money. Television as a medium also helps them to relate to their audiences on a daily basis. Besides Television our filmy stars are also seen walking the ramp for many of there friend Fashion Designers. In the recent times and news from DesiBaba we have seen the like of Kajol, Priety Zinta, Urmila Matondkar, Hema Malini, John Abraham, Bipasha Basu, Sanjay Dutt, Shilpa Shetty,Arjun Rampal etc. With these celebrities taking over the advertising world and now ramp what is left for the Models to do. Every other product today has a brand ambassador in terms of a celebrity attached to it. Are there any new plans that the Modeling agencies have in mind against it and the other main question which many fans have which is that they hope to see more and more films from their stars and watch their favourite movie song of their favourite stars.

There is always a difference between the fees between the two sexes in Bollywood. Kareena Kapoor today charges approximately 2 crores per project. While Aamir Khan demands Rs 7 crore for a movie, Aishwarya Rai manages just Rs 2.5 crore per project. Rekha, Madhuri Dixit or Sridevi used to command a high price and because of the packaging, producers used to pay them hefty fees. Today, Rani Mukherjee and Preity Zinta demand high fees because of their draw at the box office. Even in Hollywood too, very few actresses like Julia Roberts and Angelina Jolie demand a fee equivalent to that of the hero. In Hollywood too, very few actresses like Julia Roberts and Angelina Jolie demand a fee equivalent to that of the hero. The producer director Ruchi Nansa says “It is not because of the sexes that a hero is paid more and a heroine is paid less. Both are actors and who can pull in more crowds/audience is what counts when one does a research regarding the economics of a film.’’